BRANDING • PACKAGING
Coffee brand identity and packaging inspired by a story of ex-guerillas trying to get back to community after peace agreement with Revolutionary Armed Forces of Colombia.
During 3 months training participants gain knowledge and skills to produce a quality coffee and that is an opportunity for reintegration with the community and a new life.
The logo mark is a simple outline of a dove, symbol of peace and can be combined with volcanic landscape of Cauca region which is used on the packaging. The colour pallet is inspired by vibrant, colourful cities of Cauca region and use of organic shapes gives natural look and feel. The name reco is a combination of first two letters of key words: reintegration, regrow, retrain, community, coffee, Colombia.