soops!

BRAND IDENTITY  •  PACKAGING

Brand identity for homemade soups based on the idea of "Happy Accidents" which mean the soups are made by experimenting and having fun with different ingredients. 

The brand name is based on playful idea of word Oops! we

say when something goes wrong with letter "s". The brand

is fun, friendly and vibrant with logo changing according to

the flavour. 

Student project, 2018